Britain’s Kingfisher Steps Up Bricostore Rebranding Process In Romania

10.14.2014 By Cristi Moga

The sales of the first Brico Depot stores that replaced the former Bricostore units of Orhideea and Pantelimon in Bucharest rose by 20%, a reason why the network rebranding process has been accelerated, says Patrick Papot, the French-born manager appointed to run the Romanian operations of Britain’s DIY group Kingfisher.

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Keywords:: Kingfisher; , DIY; , Brico Depot; , rebranding

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