Billa Brand Will Stay In Romania For Only Up To One Year

07.05.2016 By Cristina Rosca

French-held Carrefour may use the Billa brand for the Billa Romania stores for 18 months from the date of the deal. The two parties signed the deal last December, which means only 12 months left. When that ends, the Billa stores will be rebranded to Market.

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Keywords:
billa
, carrefour
, deal
, brand
, integration

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