Managers Of Unilever Brands See Crisis As Barometer Of Brand Maturity

12.19.2011 By Ioana David

Tudor Ghiurca, Otilia Priceputu and Diana Stan are the Romanians taking care of the brands of Unilever, the second largest local non-food consumer goods producer, whose sales amount to almost EUR200 million.

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Keywords:: unilever; , brand maturity; , crisis; , Tudor Ghiurca; , Otilia Priceputu; , Diana Stan

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