Marionnaud's Strategy: Private Labels Seen At 20% Of Sales

08.10.2011 By Cristina Roşca

Marionnaud Perfumeries, formerly Ina Center and Privilege, has relied during the crisis period on private label products, which have now come to account for around 7% of the overall sales. The company wants their share to increase to 20% in the medium term.

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Keywords:: MARIONNAUD; , PRIVATE LABEL; , COSMETICS

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