Private Label Products Up To Almost 25% Of Modern Retail Sales

04.13.2017 By Cristina Rosca

Retailers sold EUR2.2 billion to EUR2.4 billion worth of private label products last year. Private labels now account for almost one quarter of the total sales of modern retail, going from 10% to 80% depending on retailer and format it uses.

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Keywords:
private label
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, sales
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