Private Labels Now Account for Over 25% of Penny Market’s Sales

11.22.2019 By Cristina Roşca

Boni, Gran Mare and Hanul Boieresc and other private labels contributed more than one quarter of the sales of German discount store chain Penny Market. They contributed more than 900 million out of the almost 3.5 billion lei (over EUR732 million) sales last year.

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Keywords:: penny market; , private label; , sales

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