Specialist Stores Account For Less Than One Third Of Romania’s Cosmetics Market

08.11.2017 By Cristina Rosca

Romania’s cosmetics market is different than the markets in the countries in the region, Czech Republic, Hungary and Poland. While specialist cosmetics stores are the most popular sales channel in the three countries, in Romania direct sales remain in the lead. Moreover, the market remains heavily fragmented.

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cosmetics
, store
, direct sales
, market

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