TUI Head: I’ve Never Heard Romania’s Tourism Brand Slogan

09.21.2011 By Tiron Mirabela

Klaus Pumpel, chief executive officer of tour operator TUI Austria, says he knows nothing about Romania’s tourism brand launched last year after a EUR900,000 investment and he has not heard the slogan the country uses to promote itself, “Explore the Carpathian Garden.”

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TUI
, TOURISM BRAND
, EUROLINES

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