Unilever Agrees To Reduce Traditional Retail Presence To Get Betty Ice Takeover Greenlighted

10.12.2018 By Cristina Roşca

Unilever has agreed to reduce presence of ice cream brands in local traditional retail stores to get the greenlight from Romania’s competition watchdog for its takeover of ice cream producer Betty Ice. Unilever bought Betty Ice in an almost EUR100 million deal at the end of January 2018.

To read the full story, please login. Not a member? Subscribe here.

Reveal Romania! Business news & views.
Find out all you need by reading the entire story
To invest in Romania, you need to find out about its opportunities.
To close a strategic partnership with a Romanian company, you need to learn about its market position and whether it is a trustworthy partner
To grow here, you need to be informed

Subscribe now
Only 25 euros/month (VAT not included)
Get access to reports, news and statistics in the main sectors of Romania’s economy. Follow the strategic moves of companies operating in Romania. We will keep you updated on the latest business events.
Contact: E: newsroom@zfenglish.com (newsroom), marketing@zfenglish.com (Marketing & PR), sales@zfenglish.com (subscriptions)
T: 0040-318.256.431 (Newsroom)
0040-318.256.158, 0040-318.256.408 (Subscriptions Department)
0040-318.256.469, 0040-318.256.470 (Advertising Sales Department)
0040-318.256.427, 0040-318.256.129 (Marketing & PR)

LOGIN / Lost password?

, betty ice
, competition

Please fill all required fields!

Your comment was successfully added!

Comments will appear only after the moderation.