Treichl Rejects Proposals By Erste Shareholders To Change BCR Name

05.22.2013 By Razvan Voican

Andreas Treichl, CEO of Erste Bank, says he is against giving up the name of a bank that includes the name of the country where it operates, so the BCR brand (Romanian Commercial Bank) will be kept as such. He said this in answer to proposals of certain shareholders to replace the BCR name with the Austrian brand in order to mark a turning point in the evolution of the Romanian-based bank.

To read the full story, please login. Not a member? Subscribe here.

Reveal Romania! Business news & views.
Find out all you need by reading the entire story
To invest in Romania, you need to find out about its opportunities.
To close a strategic partnership with a Romanian company, you need to learn about its market position and whether it is a trustworthy partner
To grow here, you need to be informed

Subscribe now
Only 50 euros/month (VAT not included)
Get access to reports, news and statistics in the main sectors of Romania’s economy. Follow the strategic moves of companies operating in Romania. We will keep you updated on the latest business events.
Contact: E: newsroom@zfenglish.com (newsroom), marketing@zfenglish.com (Marketing & PR), sales@zfenglish.com (subscriptions)
T: 0040-318.256.431 (Newsroom)
0040-318.256.158, 0040-318.256.408 (Subscriptions Department)
0040-318.256.469, 0040-318.256.470 (Advertising Sales Department)
0040-318.256.427, 0040-318.256.129 (Marketing & PR)

LOGIN / Lost password?

Keywords:: bcr; , erste; , Andreas Treichl

Comment

Username:
Password: