Building Materials “Made In Romania”: The Power Of Local Brands On A RON13B Market

12.25.2014 By Andreea Neferu , Oana Gavrila

Brand has become a solid argument in end-consumers’ buying decision on the building materials market as well, a market that amounts to RON13 billion annually. While clients have started mainly looking at price in recent years, some companies in this field managed to maintain their position without operating massive discounts, owing to the impact of their brand.

To read the full story, please login. Not a member? Subscribe here.

Reveal Romania! Business news & views.
Find out all you need by reading the entire story
To invest in Romania, you need to find out about its opportunities.
To close a strategic partnership with a Romanian company, you need to learn about its market position and whether it is a trustworthy partner
To grow here, you need to be informed

Subscribe now
Only 25 euros/month (VAT not included)
Get access to reports, news and statistics in the main sectors of Romania’s economy. Follow the strategic moves of companies operating in Romania. We will keep you updated on the latest business events.
Contact: E: newsroom@zfenglish.com (newsroom), marketing@zfenglish.com (Marketing & PR), sales@zfenglish.com (subscriptions)
T: 0040-318.256.431 (Newsroom)
0040-318.256.158, 0040-318.256.408 (Subscriptions Department)
0040-318.256.469, 0040-318.256.470 (Advertising Sales Department)
0040-318.256.427, 0040-318.256.129 (Marketing & PR)

LOGIN / Lost password?

Keywords:
building materials
, local brands

Please fill all required fields!

Your comment was successfully added!

Comments will appear only after the moderation.