Beverage Industry: Coca-Cola Leads, But Brewers Boast Highest Consumption Per Capita

06.16.2011 By David Ioana

Beer and soft drinks, two markets worth above EUR1 billion, and wine, worth EUR350 million, experienced their second year of decline, forcing the managers in these industries to place their hopes in this year. Because of lower spending by consumers, the battle among the three major categories is tightening, so that brewers are no longer looking just at the industry, but are more closely watching the moves of Coca-Cola or Pepsi, for instance.

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