International Chains Eye Rural Areas- The Last Bulwark Of Traditional Retail

06.24.2014 By Cristina Roşca , Mădălina Dediu Panaete

International retailers have started tapping rural areas, small domestic entrepreneurs’ “last bulwark” in recent years, and stores’ wider product range and lower prices are helping modern retailers “steal” away the clients of kiosks and small traditional groceries.

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Keywords:: retail chains; , modern retail; , traditional retail

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