Private Labels Likely to “Bite” EUR1-2B from Major Brands’ Sales in 2022 Alone

08.04.2022 By Cristina Roşca

Private labels developed by retailers, ever more present on shelves in recent years, are likely to “steal” sales of EUR1-2 billion from major brands in 2022, as Romanians are ever more parsimonious, in line with ZF estimates based on market data.

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