PwC: How Romanians’ Preferences Change: Almost 70% Use Health Monitoring Devices, 41% Avoid Ultra-processed Foods

07.24.2025 By Ecaterina Craciun

Technology is becoming a key tool for Romanians in monitoring their health: 69% of respondents to the Voice of the Consumer 2025 survey conducted by PwC Romania use smart apps or devices, which have influenced their daily habits, with a third even showing that they have significantly changed their lifestyle.

To read the full story, please login. Not a member? Subscribe here.

Reveal Romania! Business news & views.
Find out all you need by reading the entire story
To invest in Romania, you need to find out about its opportunities.
To close a strategic partnership with a Romanian company, you need to learn about its market position and whether it is a trustworthy partner
To grow here, you need to be informed

Subscribe now
Only 50 euros/month (VAT not included)
Get access to reports, news and statistics in the main sectors of Romania’s economy. Follow the strategic moves of companies operating in Romania. We will keep you updated on the latest business events.
Contact: E: newsroom@zfenglish.com (newsroom), marketing@zfenglish.com (Marketing & PR), sales@zfenglish.com (subscriptions)
T: 0040-318.256.431 (Newsroom)
0040-318.256.158, 0040-318.256.408 (Subscriptions Department)
0040-318.256.469, 0040-318.256.470 (Advertising Sales Department)
0040-318.256.427, 0040-318.256.129 (Marketing & PR)

LOGIN / Lost password?

 
Keywords:
PwC
, Romanians
, consumers
, producers