06.17.2022

Romania’s advertising market is likely to expand by 7.4% in 2022, being further dominated by TV, which attracts 56% of investments, reveals an analysis by GroupM. more

04.11.2022

Artificial intelligence (AI)-based advertising is seen as a USD$1.3 trillion business by 2032, which means that AI-enabled advertising will represent more than 90% of all advertising as channels like more

11.10.2020

Contains Advertising Materials more

07.01.2020

The advertising market in Romania is expected to drop 9.8% this year, in line with the global average decline of 9.9%, according to estimates by GroupM Romania, a division of WPP. more

10.29.2019

Net salaries in the Romanian advertising industry grew by 3% on average since the beginning of 2019, compared with 2018, according to a survey by PwC Romania ordered by the Union of Advertising more

04.02.2018

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02.02.2016

The Romanian online advertising market reached nearly RON46 million lei (EUR10.2 million) in the first half of 2015, according to the latest edition of the ROADS study conducted by IAB Romania and PwC more

06.03.2015

Romania’s advertising market started to show signs of strong recovery in 2014 and the online sector saw the highest growth rate, of 10%, of all media, according to the Media Fact Book 2015 study more

06.02.2015

The Romanian online advertising market stood at RON112.8 million lei (around EUR25.4 million) in 2014, up 7% on the year, according to local companies participating in the eighth edition of the ROADS more

02.26.2015

Romania’s media and advertising market is likely to witness a 2%-3% increase this year amid the good performance of the local economy, but economic growth is not strong enough to give companies the more

02.25.2015

Affiliate marketing agency 2Parale posted about 7 million lei (EUR1.6 million) revenue last year, an increase of 40% on 2013, as a result of gaining new customers, an increase in corporate budgets more

12.09.2014

Complexul Energetic Oltenia, Romania’s largest thermal power producer, which groups the energy complexes of Oltenia basin with lignite mines, registered losses of RON290 million (around EUR66 more

09.09.2014

Raluca Simu, an executive whose experience in marketing and advertising spans over a decade, is bringing luxury brand Vionnet on the Romanian market, and the first store will be opened on the ground more

05.27.2014

Romania's advertising market is seen at EUR306 million this year, slightly higher than in 2013, when its net value reached EUR305 million, according to the Media Fact Book study released Tuesday by more

01.21.2014

Almost 75% of Romanians consider there are too many commercials on the Internet, while 58% consider them annoying, and 28% of the respondents say that, although they don’t click the commercials, more

12.16.2013

The Romanian online advertising market stood at RON45.5 million (around EUR10 million) in the first half of 2013, down 2% on the year, according to the Romanian Online Advertising Study (ROADS) more

12.09.2013

The Romanian advertising market will see a 1.9% growth in 2014, as digital advertising will continue to gain ground, according to ZenithOptimedia forecasts. more

10.02.2013

The Romanian advertising market will fall 3.6% in 2013 and the only segment to register an increase is Internet advertising, according to the latest report by Zenith Optimedia - Advertising more

06.19.2013

The overall net value of Romania’s advertising market is seen reaching EUR295 million in 2013, down from EUR303 million in 2012, according to the Media Fact Book study published by Initiative. more

04.23.2013

Romania’s government has raised the advertising budget for the sale of railway freight carrier CFR Marfa to RON2.55 million from a previous RON50,000, hoping to attract a large number of prospective more

10.17.2012

The Romanian online advertising market stood at 46.6 million lei (around EUR10.2 million) in the first half of 2012, up 7% from the same period the year before, according to the Romanian Online more

05.28.2012

The value of Romanian online advertising market stood at 91.8 million lei (some EUR21.7 million) in 2011, according to Romanian Online Advertising Study (ROADS) conducted by IAB Romania and PwC more

04.12.2012

Romania's national TV network (TVR) earned 29,551,980 lei (EUR6.75 million) from advertising in 2011, 20.94% lower compared with 2010, according to its report presented to the Parliament on Thursday. more

02.22.2012

More than two thirds of Romanian consumers are influenced by online advertising, 23% are willing to purchase a product or service after seeing an online ad, and 29% after seeing a TV ad, says a series more

02.22.2012

Romanian communication holding The Group, held by entrepreneurs Zoltan Szigeti and Mihaela Nicola, has merged its operations with the local unit of the U.S. Omnicom. This will get them control over a more