05.21.2021

Denmark’s Lego posted RON117 million sales in Romania in 2020, 13% higher than in 2019, as well as RON3.1 million profit, Finance Ministry data show. more

03.12.2021

The surge in demand for toys in 2020 as the pandemic kept people indoors led to a rise in the sales of the companies in this business, and Lego even posted 13% growth globally, the company’s report more

06.24.2019

Lego Romania, the subsidiary of the Danish group, which started opening its own toy stores in 2009, posted 104 million lei (EUR22 million) sales in 2018, according to Finance Ministry data. more

02.27.2018

Lego Romania, the local division of the Danish toy maker, which entered the Romanian market in 2011, reached nine stores on the local market after opening a unit in the Sun Plaza shopping mall in more

02.05.2015

Danish-held Lego, which entered directly in Romania in 2011, have become the second most important traditional toy and game brand in Romania by market share, according with information provided by more

10.06.2014

Lego Romania, the local subsidiary of Danish toymaker Lego, reached a network of four monobrand stores on the local market, after it opened 2 stores Friday, one in AFI Cotroceni and one in AFI more

06.03.2014

The “bricks” of toy producer Lego are now sold in 200 stores in Romania, led by hypermarket chains and specialized stores, around two years after the Danish giant’s direct entrance on the more

06.30.2013

Lego Romania, the local subsidiary of Danish toy maker Lego, had a turnover of nearly RON27 million (EUR6 million) and a net profit of RON403,000 (EUR90,000) in 2012, its first full year on the more

09.18.2012

Danish toy maker Lego plans to reach 20% market share in Romania in the next three to four years after having approached the 15% initial target much sooner than it had expected. more