04.16.2025

In 2025, the online shopping basket for Easter looks different as consumer preferences continue to shift towards digital and practical products. more

11.22.2023

Online retailer eMAG is launching the fifth online shop-in-shop which is dedicated to games and toys and groups more than 250,000 products from the own offer and that of sellers present on the online more

03.28.2023

Viva Toys, a company specialized in importing and distributing countrywide toys, games and children’s items, has acquired from door and window manufacturer Aplast, held by private equity fund EMSA more

04.04.2022

Toy wholesaler EduClass ended 2021 with RON14.5 million turnover, down 13%, but the company’s business plans for 2022 aim to expand product ranges, in line with parents’ demands. more

03.22.2022

VarunaS, a company operating in the field of toy retail and wholesale, registered a two-digit turnover increase in 2021 against 2020, to around RON14 million, in line with ZF calculations based on more

12.14.2021

Daniel Minciuna, founder of Nichiduta Trading, a company specializing in children’s products retail, expects turnover to stagnate in 2021 on the year, at around RON40 million. more

11.22.2021

Greek toy retailer Jumbo, which has opened 14 stores in Romania since 2013, saw its revenues rise by 34% on the Romanian market in the first six months of 2021 against the year-earlier period, to more

09.08.2021

Romanian investment fund Black Sea Fund, focused on deals with small and medium-sized companies, announced it took over a 70% stake in D-Toys, Romania’s most important children’s puzzle and game more

03.12.2021

The surge in demand for toys in 2020 as the pandemic kept people indoors led to a rise in the sales of the companies in this business, and Lego even posted 13% growth globally, the company’s report more

12.07.2020

Toy retail, a rising market in the past few years, ended 2019 with 1 billion lei total sales by the companies in the business of retail sale of games and toys in specialized stores, Trade Register more

12.05.2017

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05.03.2017

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04.12.2017

Romania’s toy and games market is valued at approximately EUR160 million, without considering the figures generated by computer games or consoles, a continuously growing field, with a strong more

08.09.2016

The Romanian toys and games market overshot the one billion lei (EUR224 million) mark last year, an increase of 9% on 2014, following the upward trend of the last few years as a result of the rising more

02.26.2015

The shareholders of toy retailer Jumbo decided to boost the share capital of the Romanian subsidiary by 89.4 million lei (EUR20 million), according to Official Journal data. The Greek retailer’s more

02.17.2015

Hypermarket chains control almost 30% of Romania’s game, console and toy market, valued at 880 million lei (almost EUR200 million) in 2014, a bigger share even than that of specialized stores, a more

02.05.2015

Danish-held Lego, which entered directly in Romania in 2011, have become the second most important traditional toy and game brand in Romania by market share, according with information provided by more

12.22.2014

Toys sales in December are nearly triple compared to a regular month and this is also the time when consumer buy more expensive toys, Noriel CEO Cristian Constantinescu told MEDIAFAX, adding the more

07.25.2014

Group Noriel, which owns a retail network, a game and puzzle plant in Prahova county and a distribution company that supplies toys to hypermarkets, supermarkets and specialized stores countrywide, more

07.18.2014

Romania has just 102 toy producers left, with overall revenue of RON134 million (EUR30 million), with the 20 largest of them contributing over 90% of total revenue, according to Trade Registry (RECOM) more

07.15.2014

Maxi Toys, one of Europe’s largest toy retailers, has entered the Romanian market, through franchise held by distributor Nicoro Trading, and plans to open its first store locally in Bucharest-based more

06.03.2014

The “bricks” of toy producer Lego are now sold in 200 stores in Romania, led by hypermarket chains and specialized stores, around two years after the Danish giant’s direct entrance on the more

01.23.2014

Romania makes only 134 million lei (EUR30 million) worth of toys and games a year, but "consumes" five times more and 90% of the products are imported. more

01.21.2014

German-held Modelleisenbahn company, one of the world’s largest producers of electric model trains, manufactures in Arad 120,000 model locomotives and carriages each year in a plant opened in 2006. more

04.29.2013

Sales of toys and games in Romania might grow 10% to 693.3 million lei (EUR160 million) on the year in 2013, according to a study by market research firm Euromonitor. more