Intersnack: Battle On Salty Snack Market Fought Between Major Brands And Private Labels

10.03.2013 By Cristina Roşca

The battle on the EUR370 million salty snack market is no longer fought among traditional brands as was the case until a few years ago but also between major brands and private labels developed by retailers, says Cristian Rey, general manager of Intersnack.

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Keywords:: intersnack; , sales; , snack

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