Lidl And Kaufland Grab 30% Slice Of Packaged Milk Market

03.19.2014 By Mădălina Dediu Panaete , Cristina Roşca

Pilos, a private label of German-held retailer Lidl, and K-Classic, a private label of hypermarket chain Kaufland, accounted for 29% of the packaged milk market together in 2013, which ZF estimates at 240 million liters a year or 960 million lei (EUR213 million, calculated in shelf prices).

To read the full story, please login. Not a member? Subscribe here.

Reveal Romania! Business news & views.
Find out all you need by reading the entire story
To invest in Romania, you need to find out about its opportunities.
To close a strategic partnership with a Romanian company, you need to learn about its market position and whether it is a trustworthy partner
To grow here, you need to be informed

Subscribe now
Only 50 euros/month (VAT not included)
Get access to reports, news and statistics in the main sectors of Romania’s economy. Follow the strategic moves of companies operating in Romania. We will keep you updated on the latest business events.
Contact: E: newsroom@zfenglish.com (newsroom), marketing@zfenglish.com (Marketing & PR), sales@zfenglish.com (subscriptions)
T: 0040-318.256.431 (Newsroom)
0040-318.256.158, 0040-318.256.408 (Subscriptions Department)
0040-318.256.469, 0040-318.256.470 (Advertising Sales Department)
0040-318.256.427, 0040-318.256.129 (Marketing & PR)

LOGIN / Lost password?

Keywords:
private label
, packaged milk
, kaufland
, lidl

Please fill all required fields!

Your comment was successfully added!

Comments will appear only after the moderation.