Romanian Detergents Factory - From Local Alba Brand, Through Tide And Ariel, To Private Label Brands

11.21.2014 By Cristina Roşca

The detergent plant in Timisoara, western Romania, started manufacturing Alba laundry detergent, a Romanian brand, in 1958. Three decades later, along with the local economy, it entered the capitalist era, when it was taken over by U.S. giant P&G, and started manufacturing detergent brands such as Ariel and Tide, with annual global sales of above EUR1 billion each.

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