ZF Romanian Brands: How A Romanian Brand Can Go Global

09.21.2016 By Georgiana Mihalache , Mihaela Pascari , Cristina Roşca

In a time when local consumers are searching for „made in Romania” products on store shelves, brands like Zuzu, Dero, Rom and Arctic are market leaders in their segments. Romania, however, has only a few international brands with a global reach, and one of them is Bitdefender, an IT security solution.

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